In the final analysis great businesses are built on great people, and UBX seeks to attract people with core characteristics, most notably integrity and an undying personal passion to solve a real problem that presents a business opportunity.   Our goal is to embrace that passion with structure and a goal orientation to produce a product that the market will fall in love with.   We also seek to identify what is most unique and defensible about the business and ensure that proper protection and support for the unique intellectual property of the business.